Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That's why it matters what channel you use. After decades of research, studies continue to point [...]
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: [...]
Unlocking Success: 3 Benefits of Every Door Direct Mail (EDDM)
In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as [...]
The Power of Multi-Piece Mailers
Why send mailings with multiple components instead of simple sales or donation letters? Because each component of a multi-part mailing is designed to move the recipient toward the desired action in a way that generates [...]
The Why and How to Successfully Sponsor a Chamber or Local Fundraising Golf Event
Participate in the event…even if you don’t golf. If you have never participated in a local golf event for a fundraiser or chamber, you are missing out on a great experience and potential lead generator. [...]
Want Customer Loyalty? Start Yesterday!
We've all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability [...]