In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as a beacon of traditional marketing effectiveness. EDDM offers businesses a direct, tangible way to reach potential customers without the barriers [...]
Participate in the event…even if you don’t golf. If you have never participated in a local golf event for a fundraiser or chamber, you are missing out on a great experience and potential lead generator. Not only do these events bring financial support to local businesses, organizations and schools, they provide a great opportunity for [...]
We've all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment, [...]
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences: Not Knowing Your Audience One of the most common traps in marketing is assuming you know [...]
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is to [...]
Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is that neither is true. Let’s look at three ways to target your marketing communications that don’t require much effort or [...]
“Embrace the Warmth”! That’s what Pantone has to say about its 2024 Color of the Year, PANTONE 13-1023 Peach Fuzz. The Pantone Color Institute describes Peach Fuzz as a shade that “resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” Many of today’s top brands already use Peach Fuzz [...]
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces. 1.) Trim [...]
Have you added social media to your multichannel mix? Intelligent businesses are combining direct mail and email, but social media? That’s for doomscrolling over your morning coffee, not for marketing...or is it? It is! Innovative brands go where their customers are, and your customers are on social media. Social media is not just where your [...]
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text's visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts are [...]
