Monthly Archives: October 2022

When Is Too Early to Start Holiday Marketing?

Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late. According to ShopKick, consumers are shopping for the holiday season [...]

By |2022-10-28T14:42:44+00:00October 28th, 2022|Direct Mail, Marketing, Print, Social Media, Video|0 Comments

Use the Power of Positive to Boost Conversion Rates

Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your conversion rates substantially. MECLABS gives the following examples from [...]

By |2022-10-11T20:36:41+00:00October 11th, 2022|Branding, Direct Mail, Marketing, Print|0 Comments
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