Marketing

5 Powerful Types of Visuals for Marketing

When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let's take a look at five image categories you should be familiar [...]

By |2025-07-07T15:28:14+00:00July 7th, 2025|Branding, Images, Marketing, Print|0 Comments

AI Image Generation is Great: Proceed with Caution

Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog wearing sunglasses and riding a skateboard through the sky. But [...]

By |2025-06-16T15:52:06+00:00June 16th, 2025|AI, Branding, Images, Marketing, Print|0 Comments

When The Message Matters Most, Print is The Way

Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work [...]

Stretch Your Budget with These Five Print Marketing Techniques

According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas: 1. ) [...]

Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]

Elevate Your Brand with Custom Full-Color Printed Boxes

Looking for a way to make a lasting impression with your packaging? Our full-color printed boxes offer unmatched customization, bringing your brand to life with vibrant, high-quality designs. Whether you need short-run prototypes, custom gift boxes, or unique packaging for your products, we deliver eye-catching, tailor-made solutions that meet your specific needs. Transform your packaging [...]

Your Marketing Strategy with Branded Products: A Guide to Holiday Gifting

Companies are always on the lookout for effective ways to enhance their brand presence and connect with their audience. One powerful yet often overlooked strategy is incorporating branded products into your marketing mix. These tangible items not only reinforce brand identity but also create lasting impressions. During the holiday season, there’s no better time to [...]

Get the “Wow!” Factor on a Budget

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot [...]

By |2024-09-24T15:36:04+00:00September 24th, 2024|Advertising, Branding, Direct Mail, Marketing, Paper, Print|0 Comments

Maximize Your Brand’s Reach with Custom Branded Calendars

In today’s digital world, it can be challenging to keep your brand top-of-mind. That’s where branded calendars come in – a powerful, practical, and long-lasting marketing tool that brings your business into the everyday lives of your customers. Why Branded Calendars Work: 1. Daily Brand Exposure With custom calendars, your brand is front and center [...]

By |2024-09-17T16:55:09+00:00September 17th, 2024|Branding, Calendars, Marketing, Print|0 Comments

What’s in YOUR Recycled Paper?

The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What's the difference? Does it even matter? Most people are familiar with recycled paper made from post-consumer waste. [...]

By |2024-08-05T21:14:42+00:00August 5th, 2024|Branding, Marketing, Paper, Print|0 Comments
Go to Top