5 Marketing Mistakes to Avoid
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial [...]
Marketing Differently Based on Customer Acquisition or Retention
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition [...]
How You Can Make Personalization Easy
Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is [...]
Get Inspired by Peach Fuzz, PANTONE’s Color of the Year
“Embrace the Warmth”! That’s what Pantone has to say about its 2024 Color of the Year, PANTONE 13-1023 Peach Fuzz. The Pantone Color Institute describes Peach Fuzz as a shade that “resonates with compassion, offers [...]
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the [...]
3 Steps to a Social Media Strategy
Have you added social media to your multichannel mix? Intelligent businesses are combining direct mail and email, but social media? That’s for doomscrolling over your morning coffee, not for marketing...or is it? It is! Innovative [...]