Brochures2026-06-25T19:49:09+00:00

Brochures

A business brochure is a great way to communicate key messages to your audience about your products and services. We serve local and regional clients who are looking for professionally produced print brochures and digital brochures. In addition, our brochure folding options include, but are not limited to:

  • Bifold brochures
  • Trifold brochures
  • Quad-fold brochures
  • Gatefold brochures
  • V-fold brochures
  • Accordion brochures

Our experts design your brochure with your business in mind. Printed brochures help you establish credibility while conveying your service offering. Bring us your brochure project and we’ll help you get the conversation started with your customers.
Don’t have enough content to fill a brochure? Think about getting some flyers made instead.

What is the best brochure format for my business?2026-06-25T19:39:09+00:00

The best format depends on how much information you need to communicate.

Common brochure styles include:

  • Tri-Fold Brochure – The most popular option for general marketing and service overviews.
  • Bi-Fold Brochure – Offers a clean, professional layout with larger panels.
  • Z-Fold Brochure – Ideal for step-by-step information and product features.
  • Gate Fold Brochure – Creates a premium presentation and works well for product launches or special events.

A tri-fold brochure is often the best starting point because it balances cost, readability, and available space.

What size brochure should I choose?2026-06-25T19:39:38+00:00

Popular brochure sizes include:

  • 8.5″ x 11″ folded
  • 8.5″ x 14″ folded
  • 11″ x 17″ folded
  • Custom sizes

The most common choice is an 8.5″ x 11″ sheet folded into three panels because it is cost-effective and provides ample space for most marketing messages.

What information should be included in a brochure?2026-06-25T19:39:58+00:00

An effective brochure typically contains:

  • Company overview
  • Products or services
  • Benefits and features
  • Customer testimonials
  • Photos or graphics
  • Contact information
  • Website and social media links
  • Strong call-to-action

Many businesses make the mistake of focusing only on features. The best brochures explain how those features solve customer problems.

What paper stock works best for brochures?2026-06-25T19:40:37+00:00

The right paper depends on your audience and budget.

Popular options include:

100 lb. Gloss Text

  • Bright colors
  • Professional appearance
  • Great for marketing brochures

100 lb. Matte Text

  • Elegant look
  • Easy to write on
  • Reduces glare

80 lb. Text

  • Budget-friendly option
  • Good for large distributions

For premium brochures, many organizations add coatings such as UV, aqueous, or soft-touch finishes.

How many brochures should I print?2026-06-25T19:41:20+00:00

The answer depends on how you plan to distribute them.

Consider:

  • Trade shows
  • Sales appointments
  • Direct mail campaigns
  • Retail displays
  • Community events
  • Welcome packets

Printing larger quantities generally lowers the cost per piece, but digital printing has made smaller runs more affordable than ever. Many businesses order enough for 6–12 months of use to balance cost and inventory management.

Are brochures still effective in a digital world?2026-06-25T19:41:39+00:00

Absolutely.

Brochures provide a tangible marketing piece that prospects can hold, save, and reference later. They are particularly effective when paired with digital marketing efforts.

Many modern brochures include:

  • QR codes
  • Personalized URLs (PURLs)
  • Social media links
  • Landing page offers

This allows businesses to connect print and digital marketing into a single campaign.

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