In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as a beacon of traditional marketing effectiveness. EDDM offers businesses a direct, tangible way to reach potential customers without the barriers [...]
Why send mailings with multiple components instead of simple sales or donation letters? Because each component of a multi-part mailing is designed to move the recipient toward the desired action in a way that generates better results than a single letter on its own. The Arbor Day Foundation has mastered this technique. Let’s take a [...]
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is to [...]
Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is that neither is true. Let’s look at three ways to target your marketing communications that don’t require much effort or [...]
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces. 1.) Trim [...]
Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired. [...]
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends. The study, conducted by the Eagleman Lab, [...]
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. Mix up envelope styles. Use the same envelope [...]
Your best customers will always be your most engaged customers. These customers will also tend to be your most frequent customers, have higher per-order values, and be your best brand advocates. Not surprisingly, keeping these customers engaged is critical to the future of your business. But how can you tell if customers are starting to [...]
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you [...]
