Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]
Looking for a way to make a lasting impression with your packaging? Our full-color printed boxes offer unmatched customization, bringing your brand to life with vibrant, high-quality designs. Whether you need short-run prototypes, custom gift boxes, or unique packaging for your products, we deliver eye-catching, tailor-made solutions that meet your specific needs. Transform your packaging [...]
One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot [...]
In today’s digital world, it can be challenging to keep your brand top-of-mind. That’s where branded calendars come in – a powerful, practical, and long-lasting marketing tool that brings your business into the everyday lives of your customers. Why Branded Calendars Work: 1. Daily Brand Exposure With custom calendars, your brand is front and center [...]
The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What's the difference? Does it even matter? Most people are familiar with recycled paper made from post-consumer waste. [...]
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That's why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital [...]
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal [...]
In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as a beacon of traditional marketing effectiveness. EDDM offers businesses a direct, tangible way to reach potential customers without the barriers [...]
Participate in the event…even if you don’t golf. If you have never participated in a local golf event for a fundraiser or chamber, you are missing out on a great experience and potential lead generator. Not only do these events bring financial support to local businesses, organizations and schools, they provide a great opportunity for [...]
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences: Not Knowing Your Audience One of the most common traps in marketing is assuming you know [...]
