Postcards
Marketing postcards are an inexpensive and effective way to reach your audience. These targeted marketing pieces can quickly convey key messages and offerings. Direct mail and postcards have been simple and effective for decades. Trust our staff of experts to create a custom postcard (available in all shapes and sizes) for your business.
We specialize in:
- Business postcards
- Custom postcards
- Invitation postcards
- Promotional postcards
- And more!
Want to take your mailing to the next level? Consider including an attention-getting promotional product with the postcard you sent to customers and prospects.
The best postcard size depends on your message, budget, and mailing goals.
Popular postcard sizes include:
- 4″ x 6″ – Budget-friendly and USPS mailing compliant
- 5″ x 7″ – More space for graphics and messaging
- 5.5″ x 8.5″ – Great for promotions and direct mail campaigns
- 6″ x 9″ – High-impact marketing piece
- 6″ x 11″ – Maximum size for standard postcard mailing rates
Larger postcards tend to attract more attention in the mailbox, while smaller sizes can reduce printing and postage costs.
A successful postcard should communicate its message quickly.
Include:
- A compelling headline
- Eye-catching image or graphic
- Clear value proposition
- Special offer or promotion
- Contact information
- Website URL
- QR code (optional)
- Strong call-to-action
Remember, recipients often spend only a few seconds looking at a postcard, so simplicity and clarity are key.
Because postcards are mailed without an envelope, durability matters.
Popular choices include:
- 14 pt Card Stock – Standard and economical
- 16 pt Card Stock – Thicker, premium feel
- 18 pt or Ultra-Thick Stock – Luxury appearance
Many businesses also choose finishes such as:
- Gloss UV coating
- Matte coating
- Soft-touch laminate
- Uncoated stock for writable surfaces
The right combination depends on your brand and the postcard’s purpose.
Yes.
Postcards are one of the most effective direct mail formats because:
- There’s no envelope to open.
- The message is immediately visible.
- They’re affordable to print and mail.
- They’re easy to read quickly.
- They work well for local marketing.
Businesses commonly use postcards for:
- Grand openings
- Seasonal promotions
- New customer acquisition
- Appointment reminders
- Thank-you mailings
- Real estate marketing
When combined with a targeted mailing list and a compelling offer, postcards can generate excellent response rates.
Absolutely.
You can measure your campaign’s performance by including:
- QR codes
- Personalized URLs (PURLs)
- Promo or coupon codes
- Dedicated phone numbers
- Custom landing pages
Tracking helps you determine which offers, designs, and mailing lists generate the best return on investment, allowing you to improve future campaigns.
For most marketing campaigns, it’s a good idea to begin the process 2–4 weeks before your desired mail date.
This allows time for:
- Graphic design
- Proofing and revisions
- Printing
- Addressing and mailing
- Postal delivery
Planning ahead helps avoid rush charges and ensures your postcards arrive when they’re most effective.