Catalogs
Your business has a lot to offer and there’s no better way to sell multiple products and services than by putting them in a high-quality catalog. Let our staff of experts entice your customers or other businesses by showing them the products and services you have to offer. We’re the catalog printer you’ve been looking for. Get the word out about your business with:
- Business-to-business catalogs
- Business-to-consumer catalogs
- Digital catalogs
- Retail catalogs
- Supply catalogs
Want to focus on a particular item or service? Send a postcard for a targeted marketing push.
The ideal page count depends on the number of products or services you need to feature.
Common catalog sizes include:
- 8–16 pages for seasonal promotions
- 20–40 pages for product line overviews
- 48+ pages for comprehensive product catalogs
Most catalogs are printed in page counts that are multiples of four because of how they are produced and bound.
The most common catalog binding methods are:
Saddle Stitching
- Stapled along the spine
- Cost-effective
- Best for smaller catalogs
Perfect Binding
- Glued spine like a paperback book
- Premium appearance
- Ideal for thicker catalogs
Spiral Binding
- Lays flat when opened
- Great for reference guides and technical manuals
The page count and intended use typically determine the best binding method.
Most catalogs use a combination of:
Gloss Text Paper
- Bright, vibrant colors
- Excellent for product photography
Matte or Silk-Coated Paper
- Sophisticated appearance
- Easy to read
- Popular for luxury brands
Heavy Cover Stock
- Enhances durability
- Creates a premium first impression
Choosing the right paper depends on your brand image, budget, and product type.
Many businesses benefit from using both.
Printed Catalogs
- Tangible and memorable
- Longer shelf life
- Great for direct mail and sales meetings
Digital Catalogs
- Easy to update
- Shareable online
- Lower distribution costs
A printed catalog often drives customers to digital channels through QR codes, website links, and personalized landing pages.
The quantity depends on your distribution strategy.
Consider:
- Direct mail campaigns
- Trade shows
- Sales team needs
- Retail locations
- Customer requests
- Seasonal promotions
Higher quantities typically lower the cost per piece, but digital printing makes shorter runs more affordable than ever.
Yes. Catalogs remain highly effective because they allow customers to browse products at their own pace without competing with online distractions.
Catalogs often perform especially well for:
- Retail brands
- Manufacturers
- Marine and boating businesses
- Home improvement companies
- Agricultural suppliers
- Specialty product retailers
A well-designed catalog can increase brand awareness, drive website traffic, and generate direct sales while serving as a long-term reference piece.