Does your business front invite a new visitor with open arms and comfort? Or does it confuse the visitor about who your business is and what your brand has to say? First impressions in business do not stop at the networking event or sales presentation, but continue through to other interactions in the physical world [...]
When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know that retargeting can be done with direct mail, too? Say a 30-something trail runner lands on the webpage of a [...]
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of direct mail or marketing collateral, the very first impression likely isn’t created by the headline, call to action, or the [...]
