Get the “Wow!” Factor on a Budget
One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. [...]
Maximize Your Brand’s Reach with Custom Branded Calendars
In today’s digital world, it can be challenging to keep your brand top-of-mind. That’s where branded calendars come in – a powerful, practical, and long-lasting marketing tool that brings your business into the everyday lives [...]
Is Your Mailing List Stale? (And What to Do About It)
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your [...]
What’s in YOUR Recycled Paper?
The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% [...]
What is Influencer Marketing?
Influencer marketing involves partnering with individuals with a dedicated social media following to promote your products or services. These influencers, whether celebrities, industry experts, or everyday consumers with a loyal audience, create authentic content that [...]
Lead Follow-Up: Timing Is Everything
You've crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is vital. Success! A high percentage of respondents contact you for more information. You pass [...]