Monthly Archives: June 2024

Lead Follow-Up: Timing Is Everything
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Lead Follow-Up: Timing Is Everything

Branding, Direct Mail, Marketing, Print

Lead Follow-Up: Timing Is Everything

You've crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is vital. Success! A high percentage of respondents contact you for more information. You pass the leads to your sales team, and they follow up. However, several weeks later, you look at the conversion rate [...]

By Jeremiah Schmid|2024-06-17T14:24:29+00:00June 17th, 2024|Branding, Direct Mail, Marketing, Print|0 Comments

Want Buyers to Remember You? Choose Print
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Want Buyers to Remember You? Choose Print

Branding, Marketing, Print

Want Buyers to Remember You? Choose Print

When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That's why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital [...]

By Jeremiah Schmid|2024-06-11T13:00:36+00:00June 11th, 2024|Branding, Marketing, Print|0 Comments