Monthly Archives: November 2023

Serif vs. Sans Serif Fonts: What’s the Difference?
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Serif vs. Sans Serif Fonts: What’s the Difference?

Branding, Fonts, Marketing, Print, Signage

Serif vs. Sans Serif Fonts: What’s the Difference?

Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text's visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts are [...]

By Jeremiah Schmid|2023-11-29T21:02:21+00:00November 29th, 2023|Branding, Fonts, Marketing, Print, Signage|0 Comments

When Does Print Marketing Beat Digital?
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When Does Print Marketing Beat Digital?

Branding, Direct Mail, Marketing, Print, Trade Show Marketing

When Does Print Marketing Beat Digital?

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired. [...]

By Jeremiah Schmid|2023-11-15T03:30:47+00:00November 15th, 2023|Branding, Direct Mail, Marketing, Print, Trade Show Marketing|0 Comments