We've all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment, [...]
Have you noticed? There has been a significant shift in focus from customer acquisition to customer retention. While businesses have long used intelligent, integrated strategies combining direct mail, email, and social media marketing to acquire new customers, there has been a steady shift to prioritizing customer retention. A recent Marketing Dive survey found that 38% [...]
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap! [...]
