In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as a beacon of traditional marketing effectiveness. EDDM offers businesses a direct, tangible way to reach potential customers without the barriers [...]
Why send mailings with multiple components instead of simple sales or donation letters? Because each component of a multi-part mailing is designed to move the recipient toward the desired action in a way that generates better results than a single letter on its own. The Arbor Day Foundation has mastered this technique. Let’s take a [...]
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is to [...]
Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is that neither is true. Let’s look at three ways to target your marketing communications that don’t require much effort or [...]
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces. 1.) Trim [...]
Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired. [...]
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends. The study, conducted by the Eagleman Lab, [...]
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. Mix up envelope styles. Use the same envelope [...]
Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look. 1.) The Summer [...]
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and learning. Information read in print is embedded more deeply in the brain, [...]
