You've nailed the design. Your mailing list is perfectly targeted. Your call to action is crystal clear. Everything should work. Then your campaign lands in mailboxes at the wrong time. Response rates tank. Bad timing destroys even the best direct mail campaigns. It doesn't matter how brilliant your creative is if you're asking people to [...]
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]
Why send mailings with multiple components instead of simple sales or donation letters? Because each component of a multi-part mailing is designed to move the recipient toward the desired action in a way that generates better results than a single letter on its own. The Arbor Day Foundation has mastered this technique. Let’s take a [...]
