When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you [...]
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look [...]
Print-on-demand services have risen in popularity over the past several years, and for good reason—they offer a great way to get the print products you need, when you need them, without going over budget or generating a lot of waste. But is print-on-demand a good fit for your business? Let’s go over the pros and cons. [...]
Think about the last time you ordered printed materials for your business—product brochures, business cards, training manuals, promotional products, and so on. What was your experience? Did the company you ordered from get the colors right? Did they make it easy for you to design and order exactly what you wanted? Did they take an interest in [...]
