5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to [...]
Signs That Your Customers Are Becoming Disengaged (And What to Do About It)
Your best customers will always be your most engaged customers. These customers will also tend to be your most frequent customers, have higher per-order values, and be your best brand advocates. Not surprisingly, keeping these [...]
Finding Hidden Data to Understand Your Audience Better
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a [...]
What Is ESG and How Can It Benefit You?
Are you looking for a way to differentiate your business while positively impacting the world? Today's consumers, especially the younger generation, are more environmentally and socially conscious than ever. By embracing ESG (Environmental, Social, and [...]
Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down
Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, [...]
Want to Boost Your Fundraising Success? Send Donor Surveys
More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending [...]