graphic design

Is DIY Design Costing Your Business?
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Is DIY Design Costing Your Business?

Branding, Design, Marketing, Print

Is DIY Design Costing Your Business?

Most business owners recognize this moment. You need a flyer, a postcard, or a brochure, and someone suggests using a DIY design tool like Canva. It's fast, it's free, and the results look reasonably professional. So why not? Because "reasonably professional" and "professionally designed" are not the same thing. In print marketing, that gap is [...]

By Jeremiah Schmid|2026-09-28T18:34:40+00:00September 28th, 2026|Branding, Design, Marketing, Print|0 Comments

Serif vs. Sans Serif Fonts: What’s the Difference?
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Serif vs. Sans Serif Fonts: What’s the Difference?

Branding, Fonts, Marketing, Print, Signage

Serif vs. Sans Serif Fonts: What’s the Difference?

Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text's visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts are [...]

By Jeremiah Schmid|2023-11-29T21:02:21+00:00November 29th, 2023|Branding, Fonts, Marketing, Print, Signage|0 Comments