Use Customized Mailers to Woo Influencers
Did you know that 67% of those investing in influencer marketing plan to increase their investment this year? Why? Because it works. Shoppers are likelier to believe an influencer over the brand itself, so once [...]
5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight [...]
Trade Shows Are Back! 5 Print Channels to Use
Trade shows have been a staple of businesses’ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. [...]
Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on [...]
The Great Marketing Shift: From Customer Acquisition to Customer Retention
Have you noticed? There has been a significant shift in focus from customer acquisition to customer retention. While businesses have long used intelligent, integrated strategies combining direct mail, email, and social media marketing to acquire [...]
What Does an Award-Winning Campaign Look Like?
What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company [...]