The Why and How to Successfully Sponsor a Chamber or Local Fundraising Golf Event
Participate in the event…even if you don’t golf. If you have never participated in a local golf event for a fundraiser or chamber, you are missing out on a great experience and potential lead generator. [...]
Want Customer Loyalty? Start Yesterday!
We've all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability [...]
5 Marketing Mistakes to Avoid
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial [...]
Marketing Differently Based on Customer Acquisition or Retention
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition [...]
How You Can Make Personalization Easy
Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is [...]
Get Inspired by Peach Fuzz, PANTONE’s Color of the Year
“Embrace the Warmth”! That’s what Pantone has to say about its 2024 Color of the Year, PANTONE 13-1023 Peach Fuzz. The Pantone Color Institute describes Peach Fuzz as a shade that “resonates with compassion, offers [...]