Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on [...]
The Great Marketing Shift: From Customer Acquisition to Customer Retention
Have you noticed? There has been a significant shift in focus from customer acquisition to customer retention. While businesses have long used intelligent, integrated strategies combining direct mail, email, and social media marketing to acquire [...]
What Does an Award-Winning Campaign Look Like?
What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company [...]
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there [...]
What Consumers Want in 2023
Looking forward to 2023, what tone will you use in your direct mail pieces? The emails that you craft? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some [...]
Why Is Paper So Hard to Get?
Paper is harder to come by these days. Everyone is feeling the strain. Whether you're a small business, a large corporation, or a marketing firm, you wonder what is happening. Even if your favorite paper [...]