What Does an Award-Winning Campaign Look Like?
What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company [...]
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there [...]
What Consumers Want in 2023
Looking forward to 2023, what tone will you use in your direct mail pieces? The emails that you craft? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some [...]
Why Is Paper So Hard to Get?
Paper is harder to come by these days. Everyone is feeling the strain. Whether you're a small business, a large corporation, or a marketing firm, you wonder what is happening. Even if your favorite paper [...]
The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most [...]
Don’t Overlook the Power of ZIP Code Targeting
Looking for a simple, yet effective way to create targeted mailings? Try using ZIP Codes. By identifying ZIP Codes with large percentages of residents that match your desired audience, you can create highly effective campaigns [...]