Online Bounce? Lure Them Back with Direct Mail Retargeting
When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know [...]
What Do Your Design’s Colors Say About You?
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of [...]
Want Better Comprehension? Format It!
Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to read, comprehend, and [...]
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to [...]
A successful wayfinding sign strategy in 4 steps
Large corporations, manufacturing facilities, healthcare and municipalities all utilize wayfinding signage to help in daily communication. This type of sign communication consists of printed materials including; indoor/outdoor directional signs, wall displays, floor graphics, storefront signage [...]
Direct Mail: The secret weapon for effective business communication
Since direct mail volume has been on the decline, it can be even more impactful as a part of your business communication. Why? It offers a physical interaction, and it can engage an audience with [...]