5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take [...]
Avoid This Content Marketing Mistake
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a [...]
Effective Direct Mail: Short & Sweet
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, [...]
Tapping the Rule of Reciprocity in Marketing
Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped [...]
Don’t Let the Paper Shortage Get You Down
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as [...]
3 Things to Consider when Building a Branded Booklet
Booklets are a professional way to display a lot of different types of information. A product catalog, a project portfolio, a brand’s story and more can be crafted into a sophisticated marketing and branding piece [...]