Effective Direct Mail: Short & Sweet
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, [...]
Tapping the Rule of Reciprocity in Marketing
Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped [...]
Don’t Let the Paper Shortage Get You Down
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as [...]
3 Things to Consider when Building a Branded Booklet
Booklets are a professional way to display a lot of different types of information. A product catalog, a project portfolio, a brand’s story and more can be crafted into a sophisticated marketing and branding piece [...]
Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new to personalization, the design process can seem intimidating. Here is a short "to do" list of [...]
Everything you need to know about yard sign marketing
We have all seen them at one time or another. The not-so-illusive yard sign has been a staple marketing tool for both professional and personal use for many years. Garage sales, graduation parties and “For [...]