“We Love Our Community” Signs Actually Work (And Why Your Business Needs One)
You've seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring "We love our community" or "Proud to serve our neighbors." They seem obvious, maybe even corny. But they work, and the [...]
PANTONE Color of the Year 2026: Cloud Dancer
Every year since 1999, Pantone's Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes [...]
Is Your Content Marketing Missing the Mark?
To grow your brand and establish yourself as a thought leader, it is essential to invest in content marketing. Why? Because long before prospects pick up the phone or fill out a contact form, they've [...]
Best Practices for Using AI in Content Creation
It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do. AI is a powerful tool [...]
Make ‘Em Feel Something: Tapping the Power of Emotion in Content Marketing
Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do. The most powerful print marketing makes people stop, think, and even smile, [...]
3 Ways to Be Using AI in Print Marketing Right Now
Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without [...]