Best Practices for Using AI in Content Creation
It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do. AI is a powerful tool [...]
Make ‘Em Feel Something: Tapping the Power of Emotion in Content Marketing
Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do. The most powerful print marketing makes people stop, think, and even smile, [...]
3 Ways to Be Using AI in Print Marketing Right Now
Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without [...]
Sales or Marketing? The Difference Influences Your Print Marketing Choices
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions [...]
Direct Mail Still Delivers for Loyalty Programs
Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile [...]
5 Powerful Types of Visuals for Marketing
When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can [...]