Sales or Marketing? The Difference Influences Your Print Marketing Choices
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions [...]
Direct Mail Still Delivers for Loyalty Programs
Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile [...]
5 Powerful Types of Visuals for Marketing
When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can [...]
AI Image Generation is Great: Proceed with Caution
Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few [...]
When The Message Matters Most, Print is The Way
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. [...]
Drawing Customers into the Sales Funnel with Direct Mail
What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using [...]