FAQ – IntegriPrint

Q: How do I target the right audience?

You have three main options: EDDM (Every Door Direct Mail) – Target by carrier routes (great for local saturation) Purchased mailing lists – Filter by demographics, income, homeowner status, etc. Your own customer list – Highest ROI and best conversion rates Targeting is what separates profitable campaigns from expensive guessing.

How do I measure ROI from direct mail?Jeremiah Schmid2026-04-06T16:42:53+00:00

How do I measure ROI from direct mail?

The key is tracking.

Common tracking methods include:

Unique promo codes
Dedicated phone numbers
Custom landing pages
QR codes
PURLs (personalized URLs)

The formula:
(Revenue generated – Campaign cost) ÷ Campaign cost = ROI

When properly tracked, direct mail becomes predictable and scalable.

What size or format works best?Jeremiah Schmid2026-04-06T16:43:51+00:00

What size or format works best?

There isn’t a one-size-fits-all answer — it depends on your goal.

Postcards – Cost-effective and great for promotions
Letters in envelopes – More personal and higher perceived value
Oversized mailers – Higher visibility and response rates
Catalogs/booklets – Ideal for multiple products

Oversized postcards often generate strong response because they dominate the mailbox visually.

How do I target the right audience?Jeremiah Schmid2026-04-06T16:38:53+00:00

How do I target the right audience?

You have three main options:

EDDM (Every Door Direct Mail) – Target by carrier routes (great for local saturation)
Purchased mailing lists – Filter by demographics, income, homeowner status, etc.
Your own customer list – Highest ROI and best conversion rates

Targeting is what separates profitable campaigns from expensive guessing.

How much does direct mail cost?Jeremiah Schmid2026-04-06T16:38:31+00:00

How much does direct mail cost?

Costs depend on:

List size
Design
Printing specifications (paper, color, size)
Postage type
Frequency (single drop vs. multi-touch campaigns)

Typical campaigns range from $0.40 to $1.00+ per piece, depending on complexity and postage class.

Postage is often the largest expense. Programs like USPS Marketing Mail can significantly reduce costs for bulk campaigns.

Does direct mail still work in today’s digital world?Jeremiah Schmid2026-04-06T16:43:41+00:00

Does direct mail still work in today’s digital world?

Yes…and often better than ever.

Because inboxes are crowded, physical mail stands out. According to the Data & Marketing Association, direct mail consistently delivers strong response rates compared to email. Physical mail is tangible, harder to ignore, and often stays in homes for days — not seconds.

For local businesses especially, direct mail remains one of the most reliable ways to generate measurable ROI.

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