What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and [...]
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting [...]
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what would you say? Print is at the center of societal [...]
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. 1. Use print when email addresses aren’t (yet) available. You can’t send emails [...]
