AI has changed the face of marketing, and not just for the businesses using it. It has reshaped consumer expectations across the board, which means even businesses not deploying AI tools are feeling its effects. According to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers about their priorities, goals, and challenges in the [...]
Just as homes accumulate clutter requiring periodic purging and updating, marketing libraries need decluttering and refreshing, too. Design trends change. Markets change. Customer priorities evolve. As a result, that brochure from two years ago can start to look outdated pretty quickly. That postcard with the now-discontinued product in the background undermines credibility. Copy reflecting customer [...]
You've seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring "We love our community" or "Proud to serve our neighbors." They seem obvious, maybe even corny. But they work, and the psychology behind why they work explains exactly why your business needs one. The Warm-Glow Effect Is Real Research shows that [...]
Every year since 1999, Pantone's Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes your print marketing materials. For 2026, Pantone has chosen Cloud Dancer, a balanced shade of white with equal parts cool [...]
