direct marketing

5 Ways to Motivate Your Target Audience

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. Mix up envelope styles. Use the same envelope [...]

By |2023-10-12T13:06:35+00:00October 12th, 2023|Branding, Direct Mail, Marketing, Print|0 Comments

Signs That Your Customers Are Becoming Disengaged (And What to Do About It)

Your best customers will always be your most engaged customers. These customers will also tend to be your most frequent customers, have higher per-order values, and be your best brand advocates. Not surprisingly, keeping these customers engaged is critical to the future of your business. But how can you tell if customers are starting to [...]

By |2023-09-21T16:03:14+00:00September 21st, 2023|Direct Mail, Marketing, Social Media|0 Comments

Finding Hidden Data to Understand Your Audience Better

When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you [...]

Use Customized Mailers to Woo Influencers

Did you know that 67% of those investing in influencer marketing plan to increase their investment this year? Why? Because it works. Shoppers are likelier to believe an influencer over the brand itself, so once the influencer is convinced to try your product and loves it, they will share that with their followers. This drives [...]

By |2023-05-30T13:20:08+00:00May 30th, 2023|Branding, Direct Mail, Marketing, Print, Social Media|0 Comments

Don’t Overlook the Power of ZIP Code Targeting

Looking for a simple, yet effective way to create targeted mailings? Try using ZIP Codes. By identifying ZIP Codes with large percentages of residents that match your desired audience, you can create highly effective campaigns at very reasonable cost. Let’s look at five ZIP Code filters: age bracket, household income, presence of children in the [...]

By |2022-11-14T17:08:51+00:00November 14th, 2022|Branding, Direct Mail, Print|0 Comments

Use the Power of Positive to Boost Conversion Rates

Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your conversion rates substantially. MECLABS gives the following examples from [...]

By |2022-10-11T20:36:41+00:00October 11th, 2022|Branding, Direct Mail, Marketing, Print|0 Comments

5 Tips to Save Money and Still Get Great Results

What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and [...]

By |2022-08-18T13:36:18+00:00August 18th, 2022|Print|0 Comments

Avoid This Content Marketing Mistake

According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting [...]

Effective Direct Mail: Short & Sweet

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]

By |2022-06-22T16:31:21+00:00June 22nd, 2022|Direct Mail, Marketing|0 Comments

Direct Mail and Social Media: Better Together

Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]

By |2022-02-24T13:23:43+00:00February 24th, 2022|Direct Mail, Marketing, Social Media|0 Comments
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