direct marketing

Finding Hidden Data to Understand Your Audience Better

When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you [...]

Use Customized Mailers to Woo Influencers

Did you know that 67% of those investing in influencer marketing plan to increase their investment this year? Why? Because it works. Shoppers are likelier to believe an influencer over the brand itself, so once the influencer is convinced to try your product and loves it, they will share that with their followers. This drives [...]

By |2023-05-30T13:20:08+00:00May 30th, 2023|Branding, Direct Mail, Marketing, Print, Social Media|0 Comments

Don’t Overlook the Power of ZIP Code Targeting

Looking for a simple, yet effective way to create targeted mailings? Try using ZIP Codes. By identifying ZIP Codes with large percentages of residents that match your desired audience, you can create highly effective campaigns at very reasonable cost. Let’s look at five ZIP Code filters: age bracket, household income, presence of children in the [...]

By |2022-11-14T17:08:51+00:00November 14th, 2022|Branding, Direct Mail, Print|0 Comments

Use the Power of Positive to Boost Conversion Rates

Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your conversion rates substantially. MECLABS gives the following examples from [...]

By |2022-10-11T20:36:41+00:00October 11th, 2022|Branding, Direct Mail, Marketing, Print|0 Comments

5 Tips to Save Money and Still Get Great Results

What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and [...]

By |2022-08-18T13:36:18+00:00August 18th, 2022|Print|0 Comments

Avoid This Content Marketing Mistake

According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting [...]

Effective Direct Mail: Short & Sweet

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]

By |2022-06-22T16:31:21+00:00June 22nd, 2022|Direct Mail, Marketing|0 Comments

Direct Mail and Social Media: Better Together

Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]

By |2022-02-24T13:23:43+00:00February 24th, 2022|Direct Mail, Marketing, Social Media|0 Comments

Print Is a Fan Favorite: But Why?

Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what would you say? Print is at the center of societal [...]

By |2021-12-21T17:21:21+00:00December 7th, 2021|Print|0 Comments

5 Ways to Combine Email with Print

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. 1. Use print when email addresses aren’t (yet) available. You can’t send emails [...]

By |2021-08-19T14:05:35+00:00August 19th, 2021|Direct Mail|0 Comments
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