Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your conversion rates substantially. MECLABS gives the following examples from [...]
It’s the end of an era. Adobe will stop supporting PostScript Type 1 fonts in January 2023. When the clock turns over, your Type 1 fonts will no longer appear in the font menus, and existing Type 1 fonts in your documents will appear as “missing fonts.” While this might sound like the plot line [...]
Would it surprise you to learn that by using forest products (including paper), you are helping to increase the number of trees around us? Improve overall forest health? It’s not something we talk about as much as we should, but the use of paper and paper-based products has a positive impact on the environment. Here [...]
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and [...]
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting [...]
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected [...]
Booklets are a professional way to display a lot of different types of information. A product catalog, a project portfolio, a brand’s story and more can be crafted into a sophisticated marketing and branding piece for all businesses. As a brand, you want your target audience and existing clients to hold on to your booklet. [...]
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new to personalization, the design process can seem intimidating. Here is a short "to do" list of common oversights to watch for. Use the correct data, not more data. The more data you have on your customers, [...]
We have all seen them at one time or another. The not-so-illusive yard sign has been a staple marketing tool for both professional and personal use for many years. Garage sales, graduation parties and “For Sale By Owner” signs populate homeowner yards all year round, helping bring attention to a passerby in hopes that a [...]
Tradeshows are here…are you ready or need a refresh to your design? We have put together popular strategies to be your survival guide to successful tradeshow marketing. Utilizing one or more of these ideas will help boost your tradeshow attendee engagement and potentially bring in new leads for your brand. When planning for tradeshow [...]
