Branding

What Is ESG and How Can It Benefit You?

Are you looking for a way to differentiate your business while positively impacting the world? Today's consumers, especially the younger generation, are more environmentally and socially conscious than ever. By embracing ESG (Environmental, Social, and Governance) practices and promoting them in your marketing communications, you can differentiate from your competitors and win customers' hearts. What [...]

By |2023-08-15T16:17:08+00:00August 15th, 2023|Branding, Customer Service, Marketing, Print|0 Comments

Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look. 1.) The Summer [...]

By |2024-07-15T17:46:24+00:00July 14th, 2023|Branding, Direct Mail, Marketing, Print, Social Media|0 Comments

Want to Boost Your Fundraising Success? Send Donor Surveys

More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys? Clarify your goals and objectives. What specific information do you want to gather? Are you looking to [...]

By |2023-06-20T20:45:59+00:00June 20th, 2023|Branding, Direct Mail, Fundraising, Print|0 Comments

Use Customized Mailers to Woo Influencers

Did you know that 67% of those investing in influencer marketing plan to increase their investment this year? Why? Because it works. Shoppers are likelier to believe an influencer over the brand itself, so once the influencer is convinced to try your product and loves it, they will share that with their followers. This drives [...]

By |2023-05-30T13:20:08+00:00May 30th, 2023|Branding, Direct Mail, Marketing, Print, Social Media|0 Comments

5 Ways Color Benefits Your Marketing

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look [...]

By |2023-05-30T12:49:01+00:00May 4th, 2023|Branding, Color, General, Marketing, Print|0 Comments

Customers: “Give Me a (Digital) Break! Use Print!”

Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and learning. Information read in print is embedded more deeply in the brain, [...]

By |2023-05-04T11:45:51+00:00April 4th, 2023|Branding, Direct Mail, Marketing|0 Comments

The Great Marketing Shift: From Customer Acquisition to Customer Retention

Have you noticed? There has been a significant shift in focus from customer acquisition to customer retention. While businesses have long used intelligent, integrated strategies combining direct mail, email, and social media marketing to acquire new customers, there has been a steady shift to prioritizing customer retention. A recent Marketing Dive survey found that 38% [...]

By |2023-03-14T11:34:39+00:00March 14th, 2023|Branding, Customer Service|0 Comments

Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!

As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have overlooked—your location. Your store, office, or café can be the perfect place to advertise [...]

By |2023-02-22T14:43:57+00:00January 27th, 2023|Branding, Interactive Displays, Marketing, Signage|0 Comments

What Consumers Want in 2023

Looking forward to 2023, what tone will you use in your direct mail pieces? The emails that you craft? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some suggestions. It found that the uncertainty and unsettledness over the last few years have profoundly impacted consumers’ psyches. They crave [...]

By |2023-01-16T22:43:06+00:00January 16th, 2023|Branding, Customer Service, Marketing|0 Comments

The Power of Simple Graphic Design

In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most effective. Here's a look at how simplicity can generate trust and credibility. The Role of Color Color is one of [...]

By |2022-12-01T21:11:23+00:00December 1st, 2022|Branding, Color, Direct Mail, Marketing|0 Comments
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