Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your direct mail strategy. It’s called “the rule of reciprocity.” The rule of reciprocity is why fitness [...]
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected [...]
Booklets are a professional way to display a lot of different types of information. A product catalog, a project portfolio, a brand’s story and more can be crafted into a sophisticated marketing and branding piece for all businesses. As a brand, you want your target audience and existing clients to hold on to your booklet. [...]
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new to personalization, the design process can seem intimidating. Here is a short "to do" list of common oversights to watch for. Use the correct data, not more data. The more data you have on your customers, [...]
We have all seen them at one time or another. The not-so-illusive yard sign has been a staple marketing tool for both professional and personal use for many years. Garage sales, graduation parties and “For Sale By Owner” signs populate homeowner yards all year round, helping bring attention to a passerby in hopes that a [...]
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]
Tradeshows are here…are you ready or need a refresh to your design? We have put together popular strategies to be your survival guide to successful tradeshow marketing. Utilizing one or more of these ideas will help boost your tradeshow attendee engagement and potentially bring in new leads for your brand. When planning for tradeshow [...]
I’m excited to announce, effective January 1st, 2022, Chelsie Schmid is the new owner of IntegriPrint, Inc. After 17+ years of training and preparing for my succession, she is prepared to continue the growth of the company into the future. Since Chelsie is also my niece, it is super exciting for me to watch her [...]
Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at trade shows. [...]
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what would you say? Print is at the center of societal [...]
