Corporate gift boxes have gone from a traditional holiday gift idea to an everyday branding and marketing tool. The mystery of what’s inside and the versatility of the contents within allow these gift boxes to create a unique physical brand experience.

Going beyond the homemade jams, branded corporate gift boxes bring the power of interaction for any holiday, celebration, client appreciation and lead generation campaign. But don’t let the name fool you, the contents of these boxes go beyond a celebration strategy and can offer more value to  the recipient.

How can your brand utilize a corporate gift box into your next branding or marketing campaign? Here are some examples below:

Stand out with targeted prospects

Everyone receives letters and postcards in the mail from companies wanting to do business. If you send a small, branded package to a prospect in the mail, you are already standing out from the flat mail crowd. A package addressed to an unexpected recipient creates a lot of curiosity and will more than likely be opened compared to a written message on a piece of paper.

Once you have the recipient’s attention with the box, the personalized contents inside can consist of everything from a branded letter introducing your company, to an imprinted coffee mug and gift card. The physical experience with your brand will leave a lasting impression and potentially lead to a phone call or online order.

Stay in front of your clients

Sending new clients a corporate gift box is a great way to say thank you and provide them with any other support or information available. This offering is a great first impression and lets the client know they are appreciated.

Holidays are always a good reason to hand out branded gift boxes filled with goodies to clients. With today’s evolving work environment and client interaction, a gift box is a good way to stay in front of your clients that is not through a digital screen. It can be a fun gift or something of value to support their needs.

Companies hosting virtual events have been utilizing corporate gift boxes to create a physical interaction along with offering a virtual show or presentation. This strategy connects the attendees to the event through a themed gift or SWAG and makes the experience more interactive compared to staring at a computer screen with no personal interaction.

Boost team morale

Presenting new employees with a branded gift box brings a level of comfort and welcoming to a new team member. This box can be filled with branded apparel, desk toys and other lifestyle SWAG that can be used at the office or away from work.

With more employees working from home, utilizing a branded gift box is a great way for a company to stay connected to its team. Reward those who succeed with a customized box sent in the mail as a pat on the shoulder or celebrate birthdays and project milestones.

How IntegriPrint can help

At IntegriPrint, we design and produce custom packages and gift boxes in house. We provide a wide range of options including full color print, textures and custom box designs. With our process, we have the flexibility to provide low, no minimum quantity orders along with quick turnaround times with production.

There are limitless possibilities with creating a branded corporate gift box and how to market it. We can help point you in the right direction with a campaign strategy, box design and content suggestions. Start the conversation today by contacting IntegriPrint: (763) 682-3750 or clientcare@integriprint.com.