Window graphics provide effective branding and marketing to both B2C and B2B companies. An empty window presents opportunity for many businesses to grab attention, build brand awareness and create unity within a team. Store front windows are often pasted with handwritten signs and miscellaneous signage scattered about, creating a collage of visual chaos. On the other side, there are so many brands that could be utilizing their windows and office room glass as a space to grab attention and speak to their visitors and team members.
Grab attention and communicate your brand
Whether you work directly with consumers or businesses, window graphics work well to draw attention to your brand from the outside and the inside. From the outside, your windows can be used as a way to visually express what your brand has to offer or just grab the attention of people passing by. In fact, 54% of American consumers failed to find a business because the sign was too small or unclear. By adding window graphics to your business, you have a greater chance of being noticed. The size of window graphics can often times be larger and less expensive than having a sign printed, cut and mounted to the building. With window graphics, you can have affordable signage that is easily seen from every angle of the building.
Grab attention to your building by covering your windows with a catchy tagline, industry buzzwords, or pictures of your products and services that you offer. These are great ways to stop people in their tracks. Many consumer driven businesses utilize special promotions to grow foot traffic at their store. Windows are a great place to broadcast these special offers and can be easily replaced for each promotion and seasonal sale.
Utilizing window graphics also works well for wayfinding sign applications to direct people where to look and where to go. For example, if your business has multiple entrances, use window graphics to provide a clear “Enter” point for visitors or “Pick-up” location for delivery drop-offs and curb-side services.
Boost your team morale and company goals
Capturing the attention of clients and prospects is one strategy with window graphics. Another is to focus on creating cohesion with your internal team by sharing values and boosting motivation through the use of window graphics. Put your core values on the conference room windows to drive home what you want your team members to remember daily.
Employee handbooks tend to get put into a drawer after orientation, never to be seen again. Take the opportunity to put the important company objectives and mission in front of your team through the use of window graphics. Use your windows to inspire your team with famous quotes, motivational sayings and other positive visuals to create an impactful environment for employees to feel comfortable and motivated.
If you want to enhance your online following and website traffic, window graphics are a great place to promote your website, social media and any other activities online. A window graphic containing QR codes is a simple strategy to create interaction with people, and they don’t have to step foot into your building or log onto a computer. Clients and team members can scan codes to gain access to your social media pages, online signup forms, and subscribe to email newsletters.
Different materials for different purposes
Window graphics are a versatile media and can be used in a variety of ways depending on the application. Though full covered window graphics look bold and vibrant, they do not always have to cover a window completely. Many businesses use cut-outs of words and graphics that can be placed on the windows. This allows for people to see your messaging along with still being able to see through the window. Window graphics printed on a perforated material work well for businesses to keep direct light from shining into the building and it creates a privacy barrier for both store fronts and office windows.
These same window graphic materials and ideas can be used on vehicles as well. By adding window graphics or vehicle decals to your fleet, you are expanding your brand and marketing into mobile advertising. This helps bring more awareness to your brand and message, and compliments your window graphics at your physical location as well.
Are you ready to take advantage of your window space with branded graphics and messaging? Let IntegriPrint help by contacting us today!
