Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at trade shows. [...]
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up with. If asked the same question, what would you say? Print is at the center of societal [...]
Anyone having success with email marketing knows that, at some point, certain customers “go dark” or stop responding to your offers. This doesn’t necessarily mean that they are no longer interested. Going dark can happen for any number of reasons, including an overflowing inbox. One proven win-back strategy is to re-engage them using oversized postcards. [...]
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap! [...]
Corporate gift boxes have gone from a traditional holiday gift idea to an everyday branding and marketing tool. The mystery of what’s inside and the versatility of the contents within allow these gift boxes to create a unique physical brand experience. Going beyond the homemade jams, branded corporate gift boxes bring the power of interaction [...]
Window graphics provide effective branding and marketing to both B2C and B2B companies. An empty window presents opportunity for many businesses to grab attention, build brand awareness and create unity within a team. Store front windows are often pasted with handwritten signs and miscellaneous signage scattered about, creating a collage of visual chaos. On the [...]
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. 1. Use print when email addresses aren’t (yet) available. You can’t send emails [...]
When it comes to custom shaped signage, companies can showcase a unique display of their brand that grabs attention more so than a standard square or rectangular sign. Our eyes are used to scanning over things that are familiar and straight edge signage is one of those things that can be easily overlooked. Custom shaped [...]
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider” tricks that will increase the [...]
When a business hosts or sponsors an event, there is opportunity to make an impression with your brand that can be remembered beyond that day. Signage and other creative displays can bring an interactive brand experience to attendees and leave them with a long lasting impression of the event. A theme, purpose and the types [...]
