When it comes to custom shaped signage, companies can showcase a unique display of their brand that grabs attention more so than a standard square or rectangular sign. Our eyes are used to scanning over things that are familiar and straight edge signage is one of those things that can be easily overlooked.
Custom shaped signage is everywhere
Custom shaped signage grabs more eyes because of the unique shape that stands out beyond the traditional straight edge border. This custom shape sign strategy is used in applications for many everyday interactions. Arrow shaped signs help to guide a viewer in a certain direction and can bring attention to products that are on sale in a retail store. Street signs have unique shapes that represent communication without saying a word, such as an octagonal stop sign, a triangular yield sign, or circular railroad crossing signs.
A common marketing strategy for billboards is to have a design element hang off the rectangular shaped sign that accents the design and messaging. This directs the viewer’s eyes to that element and then to the overall billboard design. You may notice that some pieces of mail display a custom shape postcard or envelope. This strategy is also to get your eyes to see something that is beyond the “box” shape of most direct mail pieces.
Enhance your physical brand with custom shapes
Brand identity is enhanced with custom shaped signage. It looks professional and gives the viewer a good idea about the brand value of the company before they step foot into the building. Your business can get by with the standard logo on a straight edge sign, but custom shape signs will make you stand out from the crowd.
With so many different substrates available, a brand can create something completely custom and at an affordable price. If your company is looking to grab people from the street, a custom sign is a great way to showcase your brand. If you are a manufacturer or utilize office space, custom signage provides a professional look that can boost internal branding and wow your visitors.
Custom shaped signage substrates and applications
At IntegriPrint, we design and build custom shaped signs out of many different materials that can be utilized for indoor and outdoor applications. These options are beneficial to businesses that want a more professional and captivating display.
For outdoor signage, we recommend using an aluminum composite or wood for signs that are displayed on buildings and sign poles. These materials tend to withstand outdoor weather most effectively. Custom shaped vinyl graphics work well for both vehicle decals and window decals. Full color print options are available on different types of vinyl materials, including perforated for one-way viewing and non-slip options for utilizing on the floor.
Another versatile substrate for outdoor use is corrugated plastic, which is typically used for yard signs to help market homes for sale and residential/commercial construction job sites. With our printing and cutting capabilities, IntegriPrint can create custom shaped yard signs and life size cut-outs with corrugated, offering a more attention-grabbing design for these traditional applications.
When creating a logo-based display or indoor wall décor, aluminum and acrylic substrates offer the most professional look. Each material can be used separately, or they can be combined to create a more unique and multi-layered design. Acrylic materials are diverse on their own because they allow for front and back side printing which provides depth to a display, and the transparency of the material allows it to be illuminated with a light source.
Custom shaped vinyl graphics work well on the interior windows, floors, and walls to display important information and boost internal branding. Though corrugated materials work well outside in the weather, they also work well to display information inside a facility by placing it on an easel or in the form of a life-size cut-out. Another similar material to corrugated is a foam core substrate. This material is made of lightweight foam and can be full color printed, custom cut and fastened to almost any surface with adhesive strips.
The next time you want to create a sign for your brand or product, remember to think outside of the box and get creative with custom shapes in your design. Need some help with your design and what sign materials to use? Contact IntegriPrint today to start the conversation!
