For most marketing campaigns, it's a good idea to begin the process 2–4 weeks before your desired mail date. This allows time for: Graphic design Proofing and revisions Printing Addressing and mailing Postal delivery Planning ahead helps avoid rush charges and ensures your postcards arrive when they're most effective.
Absolutely. You can measure your campaign's performance by including: QR codes Personalized URLs (PURLs) Promo or coupon codes Dedicated phone numbers Custom landing pages Tracking helps you determine which offers, designs, and mailing lists generate the best return on investment, allowing you to improve future campaigns.
Yes. Postcards are one of the most effective direct mail formats because: There's no envelope to open. The message is immediately visible. They're affordable to print and mail. They're easy to read quickly. They work well for local marketing. Businesses commonly use postcards for: Grand openings Seasonal promotions New customer acquisition Appointment reminders Thank-you mailings [...]
Because postcards are mailed without an envelope, durability matters. Popular choices include: 14 pt Card Stock – Standard and economical 16 pt Card Stock – Thicker, premium feel 18 pt or Ultra-Thick Stock – Luxury appearance Many businesses also choose finishes such as: Gloss UV coating Matte coating Soft-touch laminate Uncoated stock for writable surfaces [...]
A successful postcard should communicate its message quickly. Include: A compelling headline Eye-catching image or graphic Clear value proposition Special offer or promotion Contact information Website URL QR code (optional) Strong call-to-action Remember, recipients often spend only a few seconds looking at a postcard, so simplicity and clarity are key.
The best postcard size depends on your message, budget, and mailing goals. Popular postcard sizes include: 4" x 6" – Budget-friendly and USPS mailing compliant 5" x 7" – More space for graphics and messaging 5.5" x 8.5" – Great for promotions and direct mail campaigns 6" x 9" – High-impact marketing piece 6" x [...]