The key is tracking. Common tracking methods include: Unique promo codes Dedicated phone numbers Custom landing pages QR codes PURLs (personalized URLs) The formula: (Revenue generated – Campaign cost) ÷ Campaign cost = ROI When properly tracked, direct mail becomes predictable and scalable.

There isn’t a one-size-fits-all answer — it depends on your goal. Postcards – Cost-effective and great for promotions Letters in envelopes – More personal and higher perceived value Oversized mailers – Higher visibility and response rates Catalogs/booklets – Ideal for multiple products Oversized postcards often generate strong response because they dominate the mailbox visually.

You have three main options: EDDM (Every Door Direct Mail) – Target by carrier routes (great for local saturation) Purchased mailing lists – Filter by demographics, income, homeowner status, etc. Your own customer list – Highest ROI and best conversion rates Targeting is what separates profitable campaigns from expensive guessing.

Costs depend on: List size Design Printing specifications (paper, color, size) Postage type Frequency (single drop vs. multi-touch campaigns) Typical campaigns range from $0.40 to $1.00+ per piece, depending on complexity and postage class. Postage is often the largest expense. Programs like USPS Marketing Mail can significantly reduce costs for bulk campaigns.

Yes...and often better than ever. Because inboxes are crowded, physical mail stands out. According to the Data & Marketing Association, direct mail consistently delivers strong response rates compared to email. Physical mail is tangible, harder to ignore, and often stays in homes for days — not seconds. For local businesses especially, direct mail remains one [...]