How much does direct mail cost?

Costs depend on:

• List size
• Design
• Printing specifications (paper, color, size)
• Postage type
• Frequency (single drop vs. multi-touch campaigns)

Typical campaigns range from $0.40 to $1.00+ per piece, depending on complexity and postage class.

Postage is often the largest expense. Programs like USPS Marketing Mail can significantly reduce costs for bulk campaigns.