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The Importance of Branded Holiday and Greeting Cards for Companies

In today’s digital age, companies are constantly seeking effective ways to connect with their clients and employees on a personal level. Branded holiday cards, whether for birthdays, holidays, sympathy, congratulations, or thank you occasions, serve as a unique and memorable way for businesses to reinforce relationships and showcase their brand identity. By using custom-designed corporate [...]

By |2024-11-06T22:31:46+00:00November 6th, 2024|Branding, Direct Mail, Greeting Cards, Holiday Cards, Print|0 Comments

Get Your Print Right! Have a Checklist

When we've done something often, it's easy to think, "I've got this," but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the essential prep work does not. Using a checklist can be a vital tool for keeping things running smoothly. [...]

By |2024-10-22T15:01:24+00:00October 22nd, 2024|Print|0 Comments

Get the “Wow!” Factor on a Budget

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot [...]

By |2024-09-24T15:36:04+00:00September 24th, 2024|Advertising, Branding, Direct Mail, Marketing, Paper, Print|0 Comments

Maximize Your Brand’s Reach with Custom Branded Calendars

In today’s digital world, it can be challenging to keep your brand top-of-mind. That’s where branded calendars come in – a powerful, practical, and long-lasting marketing tool that brings your business into the everyday lives of your customers. Why Branded Calendars Work: 1. Daily Brand Exposure With custom calendars, your brand is front and center [...]

By |2024-09-17T16:55:09+00:00September 17th, 2024|Branding, Calendars, Marketing, Print|0 Comments

Is Your Mailing List Stale? (And What to Do About It)

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look [...]

What’s in YOUR Recycled Paper?

The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What's the difference? Does it even matter? Most people are familiar with recycled paper made from post-consumer waste. [...]

By |2024-08-05T21:14:42+00:00August 5th, 2024|Branding, Marketing, Paper, Print|0 Comments

Lead Follow-Up: Timing Is Everything

You've crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is vital. Success! A high percentage of respondents contact you for more information. You pass the leads to your sales team, and they follow up. However, several weeks later, you look at the conversion rate [...]

By |2024-06-17T14:24:29+00:00June 17th, 2024|Branding, Direct Mail, Marketing, Print|0 Comments

Want Buyers to Remember You? Choose Print

When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That's why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital [...]

By |2024-06-11T13:00:36+00:00June 11th, 2024|Branding, Marketing, Print|0 Comments

What Goes into Creating a Great Print Ad?

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal [...]

By |2024-05-21T17:21:41+00:00May 21st, 2024|Advertising, Branding, Marketing, Print|0 Comments

Unlocking Success: 3 Benefits of Every Door Direct Mail (EDDM)

In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as a beacon of traditional marketing effectiveness. EDDM offers businesses a direct, tangible way to reach potential customers without the barriers [...]

By |2024-04-24T20:17:53+00:00April 24th, 2024|Branding, Direct Mail, Marketing, Print|0 Comments
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