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Sales or Marketing? The Difference Influences Your Print Marketing Choices

What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How much [...]

By |2025-08-12T14:35:17+00:00August 12th, 2025|Marketing, Print, Sales|0 Comments

Direct Mail Still Delivers for Loyalty Programs

Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get lost in the shuffle. What about reminders by email? Email has its place, [...]

5 Powerful Types of Visuals for Marketing

When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let's take a look at five image categories you should be familiar [...]

By |2025-07-07T15:28:14+00:00July 7th, 2025|Branding, Images, Marketing, Print|0 Comments

AI Image Generation is Great: Proceed with Caution

Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog wearing sunglasses and riding a skateboard through the sky. But [...]

By |2025-06-16T15:52:06+00:00June 16th, 2025|AI, Branding, Images, Marketing, Print|0 Comments

When The Message Matters Most, Print is The Way

Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work [...]

Stretch Your Budget with These Five Print Marketing Techniques

According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas: 1. ) [...]

Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]

Pantone Color of the Year 2025: Mocha Mousse

There is little more comforting for many than a cup of silky, creamy chocolate mousse. Even looking at a picture of this delightful treat can make you hungry. Perhaps it is not surprising that Pantone’s Color of the Year 2025 is Mocha Mousse 17-1230, a creamy, velvety brown that looks like it belongs swirled in [...]

By |2025-01-21T03:26:34+00:00January 21st, 2025|Color, Print|0 Comments

The Importance of Branded Holiday and Greeting Cards for Companies

In today’s digital age, companies are constantly seeking effective ways to connect with their clients and employees on a personal level. Branded holiday cards, whether for birthdays, holidays, sympathy, congratulations, or thank you occasions, serve as a unique and memorable way for businesses to reinforce relationships and showcase their brand identity. By using custom-designed corporate [...]

By |2024-11-06T22:31:46+00:00November 6th, 2024|Branding, Direct Mail, Greeting Cards, Holiday Cards, Print|0 Comments

Get Your Print Right! Have a Checklist

When we've done something often, it's easy to think, "I've got this," but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the essential prep work does not. Using a checklist can be a vital tool for keeping things running smoothly. [...]

By |2024-10-22T15:01:24+00:00October 22nd, 2024|Print|0 Comments
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