Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected [...]
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new to personalization, the design process can seem intimidating. Here is a short "to do" list of common oversights to watch for. Use the correct data, not more data. The more data you have on your customers, [...]
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]
Tradeshows are here…are you ready or need a refresh to your design? We have put together popular strategies to be your survival guide to successful tradeshow marketing. Utilizing one or more of these ideas will help boost your tradeshow attendee engagement and potentially bring in new leads for your brand. When planning for tradeshow [...]
Anyone having success with email marketing knows that, at some point, certain customers “go dark” or stop responding to your offers. This doesn’t necessarily mean that they are no longer interested. Going dark can happen for any number of reasons, including an overflowing inbox. One proven win-back strategy is to re-engage them using oversized postcards. [...]
Corporate gift boxes have gone from a traditional holiday gift idea to an everyday branding and marketing tool. The mystery of what’s inside and the versatility of the contents within allow these gift boxes to create a unique physical brand experience. Going beyond the homemade jams, branded corporate gift boxes bring the power of interaction [...]
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider” tricks that will increase the [...]
One of the most powerful consumer trends of 2020 was the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they live, [...]
When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know that retargeting can be done with direct mail, too? Say a 30-something trail runner lands on the webpage of a [...]
