Anyone having success with email marketing knows that, at some point, certain customers “go dark” or stop responding to your offers. This doesn’t necessarily mean that they are no longer interested. Going dark can happen for any number of reasons, including an overflowing inbox. One proven win-back strategy is to re-engage them using oversized postcards. [...]
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap! [...]
Corporate gift boxes have gone from a traditional holiday gift idea to an everyday branding and marketing tool. The mystery of what’s inside and the versatility of the contents within allow these gift boxes to create a unique physical brand experience. Going beyond the homemade jams, branded corporate gift boxes bring the power of interaction [...]
Window graphics provide effective branding and marketing to both B2C and B2B companies. An empty window presents opportunity for many businesses to grab attention, build brand awareness and create unity within a team. Store front windows are often pasted with handwritten signs and miscellaneous signage scattered about, creating a collage of visual chaos. On the [...]
One of the most powerful consumer trends of 2020 was the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they live, [...]
Does your business front invite a new visitor with open arms and comfort? Or does it confuse the visitor about who your business is and what your brand has to say? First impressions in business do not stop at the networking event or sales presentation, but continue through to other interactions in the physical world [...]
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of direct mail or marketing collateral, the very first impression likely isn’t created by the headline, call to action, or the [...]
