Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work [...]
According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas: 1. ) [...]
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]
Looking for a way to make a lasting impression with your packaging? Our full-color printed boxes offer unmatched customization, bringing your brand to life with vibrant, high-quality designs. Whether you need short-run prototypes, custom gift boxes, or unique packaging for your products, we deliver eye-catching, tailor-made solutions that meet your specific needs. Transform your packaging [...]
Companies are always on the lookout for effective ways to enhance their brand presence and connect with their audience. One powerful yet often overlooked strategy is incorporating branded products into your marketing mix. These tangible items not only reinforce brand identity but also create lasting impressions. During the holiday season, there’s no better time to [...]
In today’s digital age, companies are constantly seeking effective ways to connect with their clients and employees on a personal level. Branded holiday cards, whether for birthdays, holidays, sympathy, congratulations, or thank you occasions, serve as a unique and memorable way for businesses to reinforce relationships and showcase their brand identity. By using custom-designed corporate [...]
One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot [...]
In today’s digital world, it can be challenging to keep your brand top-of-mind. That’s where branded calendars come in – a powerful, practical, and long-lasting marketing tool that brings your business into the everyday lives of your customers. Why Branded Calendars Work: 1. Daily Brand Exposure With custom calendars, your brand is front and center [...]
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look [...]
The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What's the difference? Does it even matter? Most people are familiar with recycled paper made from post-consumer waste. [...]
