Just as homes accumulate clutter requiring periodic purging and updating, marketing libraries need decluttering and refreshing, too. Design trends change. Markets change. Customer priorities evolve. As a result, that brochure from two years ago can start to look outdated pretty quickly. That postcard with the now-discontinued product in the background undermines credibility. Copy reflecting customer [...]
You've seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring "We love our community" or "Proud to serve our neighbors." They seem obvious, maybe even corny. But they work, and the psychology behind why they work explains exactly why your business needs one. The Warm-Glow Effect Is Real Research shows that [...]
Every year since 1999, Pantone's Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes your print marketing materials. For 2026, Pantone has chosen Cloud Dancer, a balanced shade of white with equal parts cool [...]
It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do. AI is a powerful tool for brainstorming, reformatting content for different channels, and saving time. But it can also result in copy that sounds bland [...]
Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without coming across as pushy? That’s where AI changes the game. With today’s tools, you don’t need to be a professional [...]
When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let's take a look at five image categories you should be familiar [...]
Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog wearing sunglasses and riding a skateboard through the sky. But [...]
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work [...]
According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas: 1. ) [...]
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]
