Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]
One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank. Spot UV Coating Spot [...]
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look [...]
Influencer marketing involves partnering with individuals with a dedicated social media following to promote your products or services. These influencers, whether celebrities, industry experts, or everyday consumers with a loyal audience, create authentic content that resonates with their followers, driving awareness and sales for the brands they endorse. Are you utilizing influencer marketing? It's something [...]
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal [...]
