Paper is harder to come by these days. Everyone is feeling the strain. Whether you're a small business, a large corporation, or a marketing firm, you wonder what is happening. Even if your favorite paper grade is available, prices and lead times are up. Why has this staple suddenly become so difficult to find? Paper [...]
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most effective. Here's a look at how simplicity can generate trust and credibility. The Role of Color Color is one of [...]
Looking for a simple, yet effective way to create targeted mailings? Try using ZIP Codes. By identifying ZIP Codes with large percentages of residents that match your desired audience, you can create highly effective campaigns at very reasonable cost. Let’s look at five ZIP Code filters: age bracket, household income, presence of children in the [...]
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late. According to ShopKick, consumers are shopping for the holiday season [...]
Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your conversion rates substantially. MECLABS gives the following examples from [...]
It’s the end of an era. Adobe will stop supporting PostScript Type 1 fonts in January 2023. When the clock turns over, your Type 1 fonts will no longer appear in the font menus, and existing Type 1 fonts in your documents will appear as “missing fonts.” While this might sound like the plot line [...]
Would it surprise you to learn that by using forest products (including paper), you are helping to increase the number of trees around us? Improve overall forest health? It’s not something we talk about as much as we should, but the use of paper and paper-based products has a positive impact on the environment. Here [...]
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing and [...]
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting [...]
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]
