When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let's take a look at five image categories you should be familiar [...]
Can generative AI be a powerful asset for illustrating your marketing communications while simultaneously requiring caution? Yes. Both can be true at once. Creating AI images can be a lot of fun. With a few prompts, anyone can generate a spectacular image of a dog wearing sunglasses and riding a skateboard through the sky. But [...]
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons. Digital is a great choice when targeting younger buyers or when you need rapid or real-time engagement. Print channels work [...]
What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word "funnel" can help visualize attracting, nurturing, and ultimately converting leads into paying customers. A sales funnel can be [...]
According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas: 1. ) [...]
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), "out of home" advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 and [...]
There is little more comforting for many than a cup of silky, creamy chocolate mousse. Even looking at a picture of this delightful treat can make you hungry. Perhaps it is not surprising that Pantone’s Color of the Year 2025 is Mocha Mousse 17-1230, a creamy, velvety brown that looks like it belongs swirled in [...]
Looking for a way to make a lasting impression with your packaging? Our full-color printed boxes offer unmatched customization, bringing your brand to life with vibrant, high-quality designs. Whether you need short-run prototypes, custom gift boxes, or unique packaging for your products, we deliver eye-catching, tailor-made solutions that meet your specific needs. Transform your packaging [...]
What if you could simultaneously integrate the most innovative mailing strategies and save money? You can! The United States Postal Service promotions provide substantial postal discounts (ranging from 3% to 6%) when mailers adopt specific innovative marketing approaches. Here’s a breakdown of the USPS promotions for 2025: 1.) Integrated Technology This promotion is available when [...]
Companies are always on the lookout for effective ways to enhance their brand presence and connect with their audience. One powerful yet often overlooked strategy is incorporating branded products into your marketing mix. These tangible items not only reinforce brand identity but also create lasting impressions. During the holiday season, there’s no better time to [...]
