“Embrace the Warmth”! That’s what Pantone has to say about its 2024 Color of the Year, PANTONE 13-1023 Peach Fuzz. The Pantone Color Institute describes Peach Fuzz as a shade that “resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
Many of today’s top brands already use Peach Fuzz in their designs. Pantone’s website features high-profile marketing applications from Motorola, Cariuma, Ruggable, Spoonflower, Polaroid, and more.
Pantone shares stories of top designers and artists inspired by the color on its Color of the Year page. Among them is textiles and apparel designer Tia Carson, who reworked her print “Pareo” across apparel forms with Peach Fuzz in mind. “If we ever needed a sense of kindness and community, now is the moment,” Carson told Pantone. “I tried to create things that felt warm and cocoon-like.”
The idea of togetherness resonated with Carson, so she layered Peach Fuzz with other colors to create color palettes that warm the viewer. “Colors placed text to each other change how we see them,” she explains. “They influence each other. I’m ready to explore this softer color and emotional vibe in 2024.”
Bruce Anthony Marshall, known as the “The Music Sommelier,” was inspired by Peach Fuzz, too. With the color in mind, he created a “musical tapestry” that stirs emotions of community joy, happiness, and warmth. “When I think Peach Fuzz, I feel lightness, hope, positive energy, and a feeling reminiscent of a modern-day Woodstock,” Marshall told Pantone. “It’s a needed celebration of people coming together to uplift one another in a warm sense of celebration and community.”
Because color is one of the starting points for the direction of Marshall’s music, look for Peach Fuzz to inspire the songs, lyrics, and “vibes” he shares with the world this year.
Yiying Lu, artist, public speaker, and pioneer in democratizing art, also creates pieces inspired by PANTONE 13-1023 Peach Fuzz. “To me, it’s a humane color: it hugs you, gently smiles at you, and puts you at ease,” she says. “It is nostalgic and yet modern, simple yet complex, but always welcoming, loving, and kind.”
The world could use more kindness and warmth right now, don’t you think? So get inspired by Peach Fuzz. Then design something!
