One of the most powerful consumer trends of 2020 was the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they live, [...]
Trade show marketing can be a challenge for many businesses. As a normal way of business, many companies attend industry trade shows with the goal of meeting new people and sharing ideas. Lead generation is strategized, but often times overlooked because of lack of time or budget. In the day-to-day life of a brand, physical [...]
Does your business front invite a new visitor with open arms and comfort? Or does it confuse the visitor about who your business is and what your brand has to say? First impressions in business do not stop at the networking event or sales presentation, but continue through to other interactions in the physical world [...]
When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know that retargeting can be done with direct mail, too? Say a 30-something trail runner lands on the webpage of a [...]
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of direct mail or marketing collateral, the very first impression likely isn’t created by the headline, call to action, or the [...]
Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to read, comprehend, and remember. Even if you’re not a writing whiz, these techniques are easy to implement, too. Every marketer can do it. [...]
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, this is often what drives them to check you out [...]
Large corporations, manufacturing facilities, healthcare and municipalities all utilize wayfinding signage to help in daily communication. This type of sign communication consists of printed materials including; indoor/outdoor directional signs, wall displays, floor graphics, storefront signage and more. A thought out strategy for wayfinding signage can provide a positive experience and get people where they need [...]
Since direct mail volume has been on the decline, it can be even more impactful as a part of your business communication. Why? It offers a physical interaction, and it can engage an audience with a business on a more personal level than digital marketing. Looking ahead, direct mail could be the secret weapon that [...]
Print-on-demand services have risen in popularity over the past several years, and for good reason—they offer a great way to get the print products you need, when you need them, without going over budget or generating a lot of waste. But is print-on-demand a good fit for your business? Let’s go over the pros and cons. [...]
