jeremiahschmid

About Jeremiah Schmid

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So far Jeremiah Schmid has created 80 blog entries.

Is Your Mailing List Stale? (And What to Do About It)

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look [...]

What’s in YOUR Recycled Paper?

The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What's the difference? Does it even matter? Most people are familiar with recycled paper made from post-consumer waste. [...]

By |2024-08-05T21:14:42+00:00August 5th, 2024|Branding, Marketing, Paper, Print|0 Comments

What is Influencer Marketing?

Influencer marketing involves partnering with individuals with a dedicated social media following to promote your products or services. These influencers, whether celebrities, industry experts, or everyday consumers with a loyal audience, create authentic content that resonates with their followers, driving awareness and sales for the brands they endorse. Are you utilizing influencer marketing? It's something [...]

By |2024-07-15T17:25:41+00:00July 15th, 2024|Advertising, Branding, Marketing|0 Comments

Lead Follow-Up: Timing Is Everything

You've crafted a powerful B2B direct mail campaign with an email follow-up. The design is terrific. The call to action is vital. Success! A high percentage of respondents contact you for more information. You pass the leads to your sales team, and they follow up. However, several weeks later, you look at the conversion rate [...]

By |2024-06-17T14:24:29+00:00June 17th, 2024|Branding, Direct Mail, Marketing, Print|0 Comments

Want Buyers to Remember You? Choose Print

When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That's why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digital [...]

By |2024-06-11T13:00:36+00:00June 11th, 2024|Branding, Marketing, Print|0 Comments

What Goes into Creating a Great Print Ad?

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal [...]

By |2024-05-21T17:21:41+00:00May 21st, 2024|Advertising, Branding, Marketing, Print|0 Comments

Unlocking Success: 3 Benefits of Every Door Direct Mail (EDDM)

In today's digital age, where email inboxes overflow and online advertisements saturate screens, it's easy for your marketing message to get lost in the noise. That's where Every Door Direct Mail (EDDM) steps in as a beacon of traditional marketing effectiveness. EDDM offers businesses a direct, tangible way to reach potential customers without the barriers [...]

By |2024-04-24T20:17:53+00:00April 24th, 2024|Branding, Direct Mail, Marketing, Print|0 Comments

The Power of Multi-Piece Mailers

Why send mailings with multiple components instead of simple sales or donation letters? Because each component of a multi-part mailing is designed to move the recipient toward the desired action in a way that generates better results than a single letter on its own. The Arbor Day Foundation has mastered this technique. Let’s take a [...]

By |2024-04-17T15:36:09+00:00April 17th, 2024|Direct Mail, Fundraising, Marketing, Non-Profit, Print|0 Comments

The Why and How to Successfully Sponsor a Chamber or Local Fundraising Golf Event

Participate in the event…even if you don’t golf. If you have never participated in a local golf event for a fundraiser or chamber, you are missing out on a great experience and potential lead generator. Not only do these events bring financial support to local businesses, organizations and schools, they provide a great opportunity for [...]

By |2024-04-09T02:47:57+00:00April 9th, 2024|Branding, Fundraising, Golf Events, Marketing, Print|0 Comments

Want Customer Loyalty? Start Yesterday!

We've all heard the statistics—your current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment, [...]

By |2024-03-21T17:42:36+00:00March 21st, 2024|Branding, Customer Service, Marketing, Print|0 Comments
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